man carrying waterproof soft cooler bag in water
man carrying waterproof soft cooler bag in water

Introducing The New Red Original Waterproof Soft Cooler Bag

Written by Luke Green /

We’re stoked to welcome the brand new waterproof soft cooler bag to our awesome lineup of waterproof bags. Available in either 18L or 30L sizes, the waterproof soft cooler bag is an ideal travel companion for outings with families and groups. We’ve poured all of our innovation and skill into designing this cool bag and are delighted to have created a product that promises to keep your adventure snacks cooler for longer. Join us as we take a closer look at the features of our new waterproof cool bag that make this possible… 

Armour Tech Fabric

Manufactured from durable Armour Tech Fabric, the new waterproof cool bag has all of the lifeproof resilience that you’d expect from a Red Original product. The TPU (thermoplastic polyurethane) fabric is highly resistant to tears, abrasions and punctures which makes it perfectly suitable for long-term use in the great outdoors. And of course, it’s 100% waterproof as well, so you can rest easy knowing that all of your food and drink is perfectly safe from the elements.

Easily Washable TPU Inner Lining

One of the best features of the new waterproof soft cooler bag from Red Original is its TPU inner lining. If you spill anything inside or sand or dirt makes its way into the bag, worry not! The TPU lining is amazingly easy to clean and totally wipeable without causing any damage to the bag whatsoever. It’s also completely BPA (Bisphenol-A) free so you can rest easy knowing that your waterproof cool bag is completely food-safe.

Solid Base Gives A Self-Supporting Structure

The new soft cool bag has been designed from the ground up to ensure the best possible user experience throughout - and that doesn’t stop with just carrying it. The durable moulded EVA base gives it a self-supporting structure, maintaining shape and preventing damage to the bag wherever you choose to place it. Whether you’re on a casual beach trip or a challenging mountain hike, this is the perfect feature to have as it ensures that you can safely set your food and drink down on any surface when it’s finally time to kick back and crack open a cold one. 

Designed For Carrying Comfort

Any cool bag needs to prioritise the comfort of its carrier in the design process. This one does just that as you’ve got two options when carrying our new waterproof soft cooler bag. First off, the removable shoulder strap is adjustable to your preference and incorporates a comfortable padded section to reduce the strain on the neck and shoulders of the carrier. You also have a set of carrying straps for a handheld option. Both have been reinforced and make use of soft premium webbing for maximum durability and comfort when transporting from home or the car to your chosen destination.

Waterproof Zip

There would be little point in making our soft cool bag out of 100% waterproof Armour Tech fabric if the zips themselves couldn’t resist the elements just as well. That’s why we’ve incorporated welded seams and an airtight IPX7 diving spec zips into its design. These zips can resist water up to 1m depth for up to half an hour, which means that you don’t have to be concerned at all about water or dirt compromising the contents of your bag.

The Red Original waterproof soft cooler bag makes for the ideal pick for all of your food and drink storage needs, and we’re excited for all of you to give it a try yourselves! If you have any questions at all about the latest entry into our range or any of our other products, feel free to get in touch with the expert team at Red today.

man and woman sat on beach with soft cool bag
woman carrying waterproof soft cooler bag
group of people sharing drinks sat around soft cool bag

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